{"id":2679,"date":"2022-05-13T18:10:13","date_gmt":"2022-05-13T16:10:13","guid":{"rendered":"https:\/\/leobeese.com\/working-with-me\/"},"modified":"2024-04-27T18:08:11","modified_gmt":"2024-04-27T16:08:11","slug":"market-entry-strategy-for-germany-fmcg-goods","status":"publish","type":"page","link":"https:\/\/leobeese.com\/en\/market-entry-strategy-for-germany-fmcg-goods\/","title":{"rendered":"Consulting"},"content":{"rendered":"

[et_pb_section fb_built=”1″ admin_label=”Hero Section” _builder_version=”4.17.3″ _module_preset=”default” background_color=”#cc9966″ use_background_color_gradient=”on” background_color_gradient_direction=”131deg” background_color_gradient_stops=”#ff6a88 0%|#cc9966 0%|#cca884 100%” background_color_gradient_start=”#ff6a88″ background_color_gradient_end=”#ff99ac” custom_padding=”80px|0px|0px|0px||” animation_style=”slide” animation_direction=”top” animation_intensity_slide=”2%” animation_starting_opacity=”100%” locked=”off” global_colors_info=”{}”][et_pb_row column_structure=”1_2,1_2″ _builder_version=”4.16″ _module_preset=”default” custom_padding=”0px||0px|||” custom_width_px=”1440px” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.16″ _module_preset=”default” custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.24.3″ _module_preset=”default” text_font=”||||||||” header_font=”Playfair Display|700|||||||” header_text_color=”#FFFFFF” header_font_size=”38px” header_line_height=”1.4em” header_2_font=”||||||||” header_3_font=”||||||||” header_4_font=”||||||||” header_5_font=”||||||||” header_6_font=”||||||||” custom_margin=”||20px|” locked=”off” global_colors_info=”{}”]<\/p>\n

Looking for the best market entry strategy for Germany?<\/h1>\n

[\/et_pb_text][et_pb_text _builder_version=”4.24.3″ _module_preset=”default” text_font=”Nunito|700|||||||” text_text_color=”#FFFFFF” text_font_size=”18px” text_line_height=”1.4em” header_font=”||||||||” locked=”off” global_colors_info=”{}”]<\/p>\n

You have a fmcg goods and want to conquer the german retail. But you are not familiar with the intricacies of German trade or the preferences of your potential customers. Each country and market varies, from taste preferences to purchasing power and pricing structures.<\/p>\n

If you\u2019ve struggled to develop your market entry strategy for germany on your own, I\u2019m here to help. As your local Go to market strategist, I offer insider knowledge and a network to guide you. Together, we\u2019ll ensure your product not only secures listings but also achieves sustainable sales.<\/p>\n

Which this gtm strategy, you can focus on your core business with confidence.<\/p>\n

[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.16″ _module_preset=”default” custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_image src=”https:\/\/leobeese.com\/wp-content\/uploads\/2022\/01\/2Q0A1504.jpg” alt=”Food product consultant \u2013 Leo Beese” title_text=”Food product consultant \u2013 Leo Beese” _builder_version=”4.17.3″ _module_preset=”default” custom_padding=”0px|||||” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ admin_label=”Stats” _builder_version=”4.17.4″ _module_preset=”default” min_height=”887.6px” custom_margin=”-21px||0px||false|false” custom_padding=”60px|0px|2px|0px||” global_colors_info=”{}”][et_pb_row column_structure=”1_2,1_2″ _builder_version=”4.17.4″ _module_preset=”default” module_alignment=”center” min_height=”710.6px” custom_margin=”23px|auto|-30px|auto|false|false” custom_padding=”0px||1px|||” use_custom_width=”on” width_unit=”off” custom_width_percent=”70%” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.17.3″ _module_preset=”default” use_background_color_gradient=”on” background_color_gradient_direction=”0deg” background_color_gradient_stops=”#ffffff 50%|#399788 50%” background_color_gradient_start=”#ffffff” background_color_gradient_start_position=”50%” background_color_gradient_end=”#ff9d82″ background_color_gradient_end_position=”50%” custom_padding=”5%|5%||5%” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_image src=”https:\/\/leobeese.com\/wp-content\/uploads\/2023\/12\/2Q0A1729-800px.jpg” alt=”market entry strategy for Germany” title_text=”2Q0A1729-800px” force_fullwidth=”on” _builder_version=”4.24.3″ _module_preset=”default” custom_margin=”|||” custom_margin_tablet=”||0px|” custom_margin_phone=”” custom_margin_last_edited=”on|phone” custom_padding=”|||” animation_style=”slide” animation_direction=”bottom” animation_intensity_slide=”6%” animation_starting_opacity=”100%” box_shadow_style=”preset1″ box_shadow_vertical=”10px” box_shadow_blur=”100px” box_shadow_color=”rgba(0,0,0,0.2)” always_center_on_mobile=”off” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.16″ _module_preset=”default” custom_padding=”40px|40px|40px|40px” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.24.3″ _module_preset=”default” text_font=”||||||||” header_font=”||||||||” header_text_align=”left” header_text_color=”#2b2b2b” header_line_height=”1.3em” header_2_font=”Playfair Display|700|||||||” header_2_text_align=”left” header_2_text_color=”#2b2b2b” header_2_font_size=”30px” header_2_line_height=”1.4em” text_orientation=”center” module_alignment=”center” custom_margin=”||10px|” locked=”off” global_colors_info=”{}”]<\/p>\n

A tailored market entry strategy for Germany to help you hit the ground running.<\/h2>\n

[\/et_pb_text][et_pb_divider color=”#f7d584″ divider_weight=”3px” disabled_on=”on|on|off” _builder_version=”4.16″ _module_preset=”default” max_width=”80px” module_alignment=”left” height=”10px” custom_margin=”||20px|” animation_style=”slide” animation_direction=”bottom” saved_tabs=”all” locked=”off” global_colors_info=”{}”][\/et_pb_divider][et_pb_text _builder_version=”4.24.2″ _module_preset=”default” text_font=”Nunito||||||||” text_text_color=”#000000″ text_font_size=”18px” text_line_height=”1.6em” header_font=”||||||||” header_2_font=”||||||||” max_width=”600px” module_alignment=”left” custom_margin=”||30px|” global_colors_info=”{}”]<\/p>\n

Imagine your product making its way into German retail. The number of delighted customers is steadily growing, along with your sales figures.<\/p>\n

My consultancy is aimed at European and non-European companies who want to know if and how large the potential of the German market is for them and how to achieve sustainable listings and sales in retail.<\/p>\n

After the two-month consultancy, you’ll know exactly what to expect in the German market and what potential your product has. You’ll know your competitors, your target audience, and the retail landscape inside out and know through which distribution channel your product reaches the market.<\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ disabled_on=”off|off|off” admin_label=”Featured Products” _builder_version=”4.24.0″ _module_preset=”default” custom_padding=”11px||||false|false” global_colors_info=”{}”][et_pb_row _builder_version=”4.17.4″ _module_preset=”default” min_height=”158px” custom_margin=”|auto|-28px|auto||” custom_padding=”20px||0px||false|false” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ _module_preset=”default” custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.24.2″ _module_preset=”default” text_font=”||||||||” header_font=”||||||||” header_text_color=”#000000″ header_font_size=”36px” header_2_font=”Playfair Display|700|||||||” header_2_text_align=”center” header_2_text_color=”#2b2b2b” header_2_font_size=”42px” header_2_line_height=”1.5em” header_3_font=”Playfair Display|700|||||||” header_3_font_size=”45px” header_3_line_height=”1.2em” text_orientation=”center” module_alignment=”center” custom_margin=”-41px||-1px||false|false” locked=”off” global_colors_info=”{}”]<\/p>\n

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Get to Market: Through my market <\/span><\/h3>\n

entry <\/span>strategy, you’ll know exactly:<\/span><\/h3>\n<\/div>\n<\/div>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_4,1_4,1_4,1_4″ use_custom_gutter=”on” gutter_width=”2″ _builder_version=”4.17.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”1_4″ _builder_version=”4.17.4″ _module_preset=”default” background_color=”RGBA(255,255,255,0)” use_background_color_gradient=”on” background_image=”https:\/\/leobeese.com\/wp-content\/uploads\/2022\/05\/fashion-09.jpg” custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_image src=”https:\/\/leobeese.com\/wp-content\/uploads\/2024\/04\/1.png” alt=”point of sale” title_text=”1″ _builder_version=”4.24.2″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”1_4″ _builder_version=”4.17.4″ _module_preset=”default” background_color=”RGBA(255,255,255,0)” custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.24.2″ _module_preset=”default” text_font=”Nunito|700|||||||” text_text_color=”#000000″ text_font_size=”22px” text_line_height=”1.3em” global_colors_info=”{}”]<\/p>\n

Where the ideal sales location for your product is.<\/p>\n

[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_4″ _builder_version=”4.17.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/leobeese.com\/wp-content\/uploads\/2024\/04\/2.png” alt=”price” title_text=”2″ _builder_version=”4.24.2″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”1_4″ _builder_version=”4.16″ _module_preset=”default” custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.24.2″ _module_preset=”default” text_font=”Nunito|700|||||||” text_text_color=”#000000″ text_font_size=”22px” text_line_height=”1.3em” global_colors_info=”{}”]<\/p>\n

With which USPs, pricing, packaging, varieties, and marketing messages you can convince your target audience.<\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_4,1_4,1_4,1_4″ use_custom_gutter=”on” gutter_width=”2″ _builder_version=”4.17.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”1_4″ _builder_version=”4.17.4″ _module_preset=”default” background_color=”RGBA(255,255,255,0)” use_background_color_gradient=”on” background_image=”https:\/\/leobeese.com\/wp-content\/uploads\/2022\/05\/fashion-09.jpg” custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_image src=”https:\/\/leobeese.com\/wp-content\/uploads\/2024\/04\/3.png” alt=”point of sale” title_text=”3″ _builder_version=”4.24.2″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”1_4″ _builder_version=”4.17.4″ _module_preset=”default” background_color=”RGBA(255,255,255,0)” custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.24.2″ _module_preset=”default” text_font=”Nunito|700|||||||” text_text_color=”#000000″ text_font_size=”22px” text_line_height=”1.3em” global_colors_info=”{}”]<\/p>\n

How the German retail landscape works and what peculiarities you need to consider \u2013 such as margins and trade structure.<\/p>\n

[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_4″ _builder_version=”4.17.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/leobeese.com\/wp-content\/uploads\/2024\/04\/4.png” alt=”price” title_text=”4″ _builder_version=”4.24.2″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”1_4″ _builder_version=”4.16″ _module_preset=”default” custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.24.2″ _module_preset=”default” text_font=”Nunito|700|||||||” text_text_color=”#000000″ text_font_size=”22px” text_line_height=”1.3em” global_colors_info=”{}”]<\/p>\n

What you need to consider to ensure your product is legally compliant in Germany.<\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_4,1_4,1_4,1_4″ use_custom_gutter=”on” gutter_width=”2″ _builder_version=”4.17.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”1_4″ _builder_version=”4.17.4″ _module_preset=”default” background_color=”RGBA(255,255,255,0)” use_background_color_gradient=”on” background_image=”https:\/\/leobeese.com\/wp-content\/uploads\/2022\/05\/fashion-09.jpg” custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_image src=”https:\/\/leobeese.com\/wp-content\/uploads\/2024\/04\/5.png” alt=”point of sale” title_text=”5″ _builder_version=”4.24.2″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”1_4″ _builder_version=”4.17.4″ _module_preset=”default” background_color=”RGBA(255,255,255,0)” custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.24.2″ _module_preset=”default” text_font=”Nunito|700|||||||” text_text_color=”#000000″ text_font_size=”22px” text_line_height=”1.3em” global_colors_info=”{}”]<\/p>\n

Which distribution channels are suitable for you.<\/p>\n

[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_4″ _builder_version=”4.17.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/leobeese.com\/wp-content\/uploads\/2024\/04\/6.png” alt=”price” title_text=”6″ _builder_version=”4.24.2″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”1_4″ _builder_version=”4.16″ _module_preset=”default” custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.24.2″ _module_preset=”default” text_font=”Nunito|700|||||||” text_text_color=”#000000″ text_font_size=”22px” text_line_height=”1.3em” global_colors_info=”{}”]<\/p>\n

What the next steps are to not only make the leap onto the shelf but also to ensure good sales at the point of sale.<\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ disabled_on=”off|off|off” admin_label=”Isabell Schastok” _builder_version=”4.24.0″ _module_preset=”default” background_color=”#cb9867″ global_colors_info=”{}”][et_pb_row column_structure=”1_3,2_3″ _builder_version=”4.17.0″ _module_preset=”default” module_alignment=”center” global_colors_info=”{}”][et_pb_column type=”1_3″ _builder_version=”4.17.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/leobeese.com\/wp-content\/uploads\/2022\/04\/isabell-schastok.1024×1024.jpg” alt=”Isabell Schastok” title_text=”Isabell-Schastok” _builder_version=”4.17.0″ _module_preset=”default” width=”100%” module_alignment=”center” max_height=”1000px” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”2_3″ _builder_version=”4.17.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.17.4″ _module_preset=”default” text_font=”Nunito||||||||” text_text_color=”#FFFFFF” text_font_size=”18px” module_alignment=”left” custom_margin=”||11px|||” global_colors_info=”{}”]<\/p>\n

FOUNDERS ASSOCIATE \/ HOALY FOODS<\/p>\n

[\/et_pb_text][et_pb_text _builder_version=”4.17.4″ _module_preset=”default” text_font=”Nunito|700|||||||” text_text_color=”#FFFFFF” text_font_size=”24px” text_line_height=”1.6em” custom_margin=”||14px|||” global_colors_info=”{}”]”I would recommend Leo’s consulting services to anyone who is in the process of product development, USP discovery or target group analysis.”[\/et_pb_text][et_pb_text _builder_version=”4.17.4″ _module_preset=”default” text_font=”Nunito|600|||||||” text_text_color=”#FFFFFF” text_font_size=”18px” text_line_height=”1.6em” global_colors_info=”{}”]<\/p>\n

In order to sharpen our USP and make it more palpable for customers, e.g. at the PoS, in packaging or in new product developments, we consulted Leo. Due to his objective feedback and his experience, we gained valuable insights. His tips for the approach to target group-focused new product development were particularly helpful.<\/p>\n

[\/et_pb_text][et_pb_text _builder_version=”4.17.4″ _module_preset=”default” text_font=”Nunito||||||||” text_text_color=”#FFFFFF” text_font_size=”18px” global_colors_info=”{}”]<\/p>\n

Isabell Schastok<\/strong>, Founders Associate, hoaly-foods.com<\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ disabled_on=”off|off|off” admin_label=”About Us” _builder_version=”4.24.0″ _module_preset=”default” custom_padding=”|||” locked=”off” global_colors_info=”{}”][et_pb_row column_structure=”1_2,1_2″ _builder_version=”4.17.4″ _module_preset=”default” module_alignment=”center” custom_margin=”|||” custom_padding=”|||” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.16″ _module_preset=”default” background_color_gradient_direction=”35deg” background_color_gradient_start=”#ff6a88″ background_color_gradient_end=”#ff99ac” custom_padding=”|60px||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.24.2″ _module_preset=”default” text_font=”||||||||” header_font=”||||||||” header_text_align=”left” header_text_color=”#2b2b2b” header_line_height=”1.3em” header_2_font=”Playfair Display|700|||||||” header_2_text_align=”left” header_2_text_color=”#2b2b2b” header_2_font_size=”42px” header_2_line_height=”1.5em” text_orientation=”center” module_alignment=”center” custom_margin=”||10px|” global_colors_info=”{}”]<\/p>\n

How I work:<\/h2>\n

[\/et_pb_text][et_pb_divider color=”#f7d584″ divider_weight=”3px” disabled_on=”on|on|off” _builder_version=”4.16″ _module_preset=”default” max_width=”80px” module_alignment=”left” height=”10px” custom_margin=”||20px|” animation_style=”slide” animation_direction=”bottom” saved_tabs=”all” locked=”off” global_colors_info=”{}”][\/et_pb_divider][et_pb_text _builder_version=”4.24.2″ _module_preset=”default” text_font=”Nunito|700|||||||” text_text_color=”#000000″ text_font_size=”18px” text_line_height=”1.6em” header_font=”||||||||” header_2_font=”||||||||” module_alignment=”center” custom_margin=”||30px|” global_colors_info=”{}”]<\/p>\n

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<\/span>I offer you individual one-on-one consultation from anywhere over a period of two months. Meetings and presentations take place via Zoom.<\/div>\n<\/div>\n

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1. Kick-off:
<\/strong><\/div>\n
We start by recording the current status, clarifying your options, and setting your goals.<\/div>\n<\/div>\n

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2. Analysis:
<\/span><\/strong><\/div>\n
\n
\n
<\/span><\/span>Based on a comprehensive analysis of your product, competitors, and target group surveys, we clarify the potential of your product.<\/div>\n
Are you entering a saturated market with a fiercely competitive pricing structure, or have you found a niche? Does it appeal to the taste of German consumers? What price are your customers willing to pay?<\/div>\n<\/div>\n<\/div>\n<\/div>\n

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3. Strategy:<\/span><\/strong><\/div>\n
\n
\n
<\/span>From the insights gained, I create a personalized market entry strategy tailored to your budget and goals. This way, you can start implementing with clear to-dos immediately and conquer the German market.<\/div>\n<\/div>\n<\/div>\n<\/div>\n

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Have I sparked your interest?<\/h2>\n

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Sign up now for a 30-minute discovery call, and let\u2019s discuss how I can guide and support you in navigating your entry into the market.<\/span><\/p>\n

[\/et_pb_text][et_pb_button button_url=”https:\/\/calendly.com\/leobeese\/discovery-call” button_text=”Book a Discovery Call” button_alignment=”left” _builder_version=”4.24.2″ _module_preset=”default” custom_button=”on” button_text_color=”#ffffff” button_bg_color=”#399788″ button_border_width=”15px” button_border_color=”#399788″ button_font=”Poppins|600|||||||” background_layout=”dark” custom_margin=”||7px|||” global_colors_info=”{}”][\/et_pb_button][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n<\/span>","protected":false},"excerpt":{"rendered":"

Looking for the best market entry strategy for Germany?You have a fmcg goods and want to conquer the german retail. But you are not familiar with the intricacies of German trade or the preferences of your potential customers. Each country and market varies, from taste preferences to purchasing power and pricing structures. If you\u2019ve struggled […]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"class_list":["post-2679","page","type-page","status-publish","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/leobeese.com\/en\/wp-json\/wp\/v2\/pages\/2679","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/leobeese.com\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/leobeese.com\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/leobeese.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/leobeese.com\/en\/wp-json\/wp\/v2\/comments?post=2679"}],"version-history":[{"count":10,"href":"https:\/\/leobeese.com\/en\/wp-json\/wp\/v2\/pages\/2679\/revisions"}],"predecessor-version":[{"id":3505,"href":"https:\/\/leobeese.com\/en\/wp-json\/wp\/v2\/pages\/2679\/revisions\/3505"}],"wp:attachment":[{"href":"https:\/\/leobeese.com\/en\/wp-json\/wp\/v2\/media?parent=2679"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}