{"id":2694,"date":"2021-10-06T09:13:16","date_gmt":"2021-10-06T07:13:16","guid":{"rendered":"https:\/\/leobeese.com\/about-me\/"},"modified":"2024-04-03T18:00:16","modified_gmt":"2024-04-03T16:00:16","slug":"about-me","status":"publish","type":"page","link":"https:\/\/leobeese.com\/en\/about-me\/","title":{"rendered":"about me"},"content":{"rendered":"

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I’m Leo,<\/p>\n

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<\/span><\/span>food product management expert, start-up consultant and self-confessed foodie.<\/span><\/h1>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n

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You want to be successful with your products in the food retail trade, organic specialist trade or drugstores?<\/p>\n

Then always keep this in mind:<\/p>\n

The bait must appeal to the fish <\/strong>and not to the angler.<\/strong><\/h3>\n

This saying is to be taken literally, especially in the food sector. In the last 14 years in the food business, I have seen many great visions and dreams come and go that were out of touch with reality – the customers’ needs.<\/p>\n

Less dreaming, more knowing!<\/strong><\/h4>\n

Only those who know the needs of their customers, who find a niche for their product and position it cleverly in the market, and who unerringly pinpoint the USPs to the target group, can be successful.<\/p>\n

Grow your Product.<\/strong><\/h5>\n

My mission is to help food founders like you to realise your dream of a successful start-up with your products and to make the world a better place with them.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n

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My background:<\/h2>\n

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\u201eBerlin is <\/span>Food-Start-up-<\/span><\/span>stronghold. Trends are born <\/span>here.<\/span><\/span> And this is where I learned my tools of the trade.”<\/span><\/h2>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n

[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ specialty=”on” admin_label=”About Us” _builder_version=”4.16″ global_colors_info=”{}”][et_pb_column type=”1_2″ specialty_columns=”2″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_row_inner _builder_version=”4.17.3″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” width=”100%” max_width=”90%” global_colors_info=”{}”][et_pb_column_inner saved_specialty_column_type=”1_2″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.24.2″ text_font=”Nunito||||||||” text_text_color=”#000000″ text_font_size=”18px” text_line_height=”1.6em” header_font=”||||||||” header_2_font=”||||||||” header_3_font=”Nunito|700|||||||” header_3_text_color=”#000000″ header_3_font_size=”20px” header_3_line_height=”1.6em” header_4_font=”Nunito|700|||||||” header_4_text_color=”#000000″ header_4_font_size=”20px” header_4_line_height=”1.6em” module_alignment=”center” custom_margin=”|||” hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″]<\/p>\n

For 14 years I have been accompanying products from the idea to the supermarket shelf.<\/p>\n

VEGANZ – Germany’s most innovative food brand 2021<\/h3>\n

Berlin is a food start-up stronghold. Trends are born here. And this is where I learned my trade. From the Berlin start-up VEGANZ to an organic company and the large food corporation Storck: everywhere I have implemented product concepts and turned them into top sellers.<\/p>\n

Foodstarter by EDEKA<\/h4>\n

As a mentor at EDEKA Foodstarter and various food hubs across Europe, I frequently impart my expertise to aspiring food entrepreneurs who have encountered hurdles with their products. I understand precisely where the challenges lie and what adjustments their products require.<\/p>\n

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FOUNDERS ASSOCIATE BEI HOALY-FOODS<\/p>\n

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“I would recommend Leo’s consulting services to anyone who is in the process of product development, USP discovery or target group analysis.”<\/p>\n

[\/et_pb_text][et_pb_text _builder_version=”4.17.0″ _module_preset=”default” text_font=”Poppins||||||||” text_text_color=”#FFFFFF” global_colors_info=”{}”]<\/p>\n

In order to sharpen our USP and make it more palpable for customers, e.g. at the PoS, in packaging or in new product developments, we consulted Leo. Due to his objective feedback and his experience, we gained valuable insights. His tips for the approach to target group-focused new product development were particularly helpful.<\/p>\n

[\/et_pb_text][et_pb_text _builder_version=”4.17.0″ _module_preset=”default” text_font=”Poppins||||||||” text_text_color=”#FFFFFF” global_colors_info=”{}”]<\/p>\n

Isabell Schastok<\/strong>, Founders Associate, hoaly-foods.com<\/p>\n

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You are a food start-up founder and want to make your products a bestseller on the shelves of Edeka and Co.<\/h2>\n

[\/et_pb_text][et_pb_divider color=”#399788″ divider_weight=”3px” disabled_on=”on|on|off” _builder_version=”4.16″ max_width=”80px” module_alignment=”left” height=”10px” custom_margin=”||20px|” animation_style=”slide” animation_direction=”bottom” locked=”off” global_colors_info=”{}”][\/et_pb_divider][et_pb_text _builder_version=”4.17.4″ text_font=”Poppins||||||||” text_text_color=”rgba(0,0,0,0.8)” text_font_size=”16px” text_line_height=”1.6em” header_font=”||||||||” header_2_font=”Poppins|600|||||||” header_2_text_color=”#000000″ header_2_font_size=”15px” header_2_line_height=”1.6em” max_width=”52%” module_alignment=”left” custom_margin=”|454px||||” locked=”off” global_colors_info=”{}”]<\/p>\n

You are in the process of developing a new product or you already have a finished food product. To increase your turnover, you want to enter the retail market. Now you’re wondering how to optimise your products to successfully make the leap to the shelves.<\/p>\n

Sign up for a 30-minute mini-consultation. We’ll talk about where you currently stand in the product development process and I’ll tell you what you should do to make your product fit for market launch.<\/p>\n

[\/et_pb_text][et_pb_button button_url=”https:\/\/calendly.com\/leobeese\/discovery-call” button_text=”Book a Discovery Call” button_alignment=”left” _builder_version=”4.24.0″ _module_preset=”default” custom_button=”on” button_text_color=”#ffffff” button_bg_color=”#399788″ button_border_width=”15px” button_border_color=”#399788″ button_font=”Poppins|600|||||||” background_layout=”dark” custom_margin=”||8px|||” global_colors_info=”{}”][\/et_pb_button][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n<\/span>","protected":false},"excerpt":{"rendered":"

I’m Leo, food product management expert, start-up consultant and self-confessed foodie. You want to be successful with your products in the food retail trade, organic specialist trade or drugstores? Then always keep this in mind: The bait must appeal to the fish and not to the angler. This saying is to be taken literally, especially […]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"class_list":["post-2694","page","type-page","status-publish","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/leobeese.com\/en\/wp-json\/wp\/v2\/pages\/2694","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/leobeese.com\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/leobeese.com\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/leobeese.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/leobeese.com\/en\/wp-json\/wp\/v2\/comments?post=2694"}],"version-history":[{"count":6,"href":"https:\/\/leobeese.com\/en\/wp-json\/wp\/v2\/pages\/2694\/revisions"}],"predecessor-version":[{"id":3380,"href":"https:\/\/leobeese.com\/en\/wp-json\/wp\/v2\/pages\/2694\/revisions\/3380"}],"wp:attachment":[{"href":"https:\/\/leobeese.com\/en\/wp-json\/wp\/v2\/media?parent=2694"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}