Looking for the best market entry strategy for Germany?
You have a fmcg goods and want to conquer the german retail. But you are not familiar with the intricacies of German trade or the preferences of your potential customers. Each country and market varies, from taste preferences to purchasing power and pricing structures.
If you’ve struggled to develop your market entry strategy for germany on your own, I’m here to help. As your local Go to market strategist, I offer insider knowledge and a network to guide you. Together, we’ll ensure your product not only secures listings but also achieves sustainable sales.
Which this gtm strategy, you can focus on your core business with confidence.
A tailored market entry strategy for Germany to help you hit the ground running.
Imagine your product making its way into German retail. The number of delighted customers is steadily growing, along with your sales figures.
My consultancy is aimed at European and non-European companies who want to know if and how large the potential of the German market is for them and how to achieve sustainable listings and sales in retail.
After the two-month consultancy, you’ll know exactly what to expect in the German market and what potential your product has. You’ll know your competitors, your target audience, and the retail landscape inside out and know through which distribution channel your product reaches the market.
Get to Market: Through my market
entry strategy, you’ll know exactly:
Where the ideal sales location for your product is.
With which USPs, pricing, packaging, varieties, and marketing messages you can convince your target audience.
How the German retail landscape works and what peculiarities you need to consider – such as margins and trade structure.
What you need to consider to ensure your product is legally compliant in Germany.
Which distribution channels are suitable for you.
What the next steps are to not only make the leap onto the shelf but also to ensure good sales at the point of sale.
FOUNDERS ASSOCIATE / HOALY FOODS
In order to sharpen our USP and make it more palpable for customers, e.g. at the PoS, in packaging or in new product developments, we consulted Leo. Due to his objective feedback and his experience, we gained valuable insights. His tips for the approach to target group-focused new product development were particularly helpful.
Isabell Schastok, Founders Associate, hoaly-foods.com
How I work:
Have I sparked your interest?
Sign up now for a 30-minute discovery call, and let’s discuss how I can guide and support you in navigating your entry into the market.
