Creating Your Product: Contract Manufacturers versus In-House Production Key Pros and Cons from Leo Beese Contract Manufacturers versus In-House Production Are you filled with a brilliant product idea but unsure whether to manufacture it through a third-party or...
These are 11 points to keep in mind when launching your new product This is how the product launch of your food or FMCG product in the stationary trade becomes a success. from Leo Beese Table of contents: Your product Market & Target Group Legal requirements to...
The three stages of product development. How to make your product a bestseller for the people you’re targeting. You want to realise a product idea and don’t know where to start? Then you’ve come to the right place! I’ll show you how to develop...
The tasks of a product manager in the food and FMCG sector and why it may become your dream job. Do you want to strike out on a new career path? Are you passionate about marketing, but not sure if product manager is the right job for you? I felt the same way before I...
5 retail price tips that are essential for the success of your new product. Now it’s time to calculate the retail price. Because the price at which you sell your product to the end customer is a decisive key to your product’s success. Few people know that...
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